HUGO BOSS; LAGOS VIA GERMANY

With the developed world continuing to take more of a business interest in emerging markets it is only befitting that luxury retailers are grabbing a piece of this lucrative pie. The launch of Hugo Boss at the Palms shopping mall brought out guests and celebrities from the banking, fashion and entertainment industries. Sponsored by Moet et Chandon, it was reported to be a lavish and sophisticated affair that sponsors the image of the brand.
For me, my excitement of this launch is the possible ripple effect and influence this store opening will have on the  continued growth in the number of luxury retailers who will make their first move into the Nigerian retail market. My long term vision and impact of this growth would be for the manufacturing of the garments to take place in Nigeria or at least within the ECOWAS trading bloc...

Yes i know...one step at a time...

But with last years IHT Luxury Conference attracting over 550 delegates, all celebrating and promoting the potential of the luxury fashion industry in the continent, this maybe a vision that  may come into fruition sooner rather than later...!