Tuesday, 4 September 2012

LUXURY SECTOR POTENTIAL TO DRIVE AFRICA'S ECONOMIC GROWTH

On November 15th-16th 2012,the International Herald Tribune will host its annual Luxury conference in Rome discussing  the potential and growing influence for luxury goods and global luxury brands in the continent of Africa.
Amongst the exciting line up of speakers, which include the biggest names in the fashion industry such as Donatella Versace, Lauren Bush Lauren, Jean Paul Gaultier, Manolo Blahnik and Sylvia Venturini Fendi, also includes Nigerians Duro Olowo, Fashion Designer and Omoyemi Akerele of Style House. 
The agenda promises to discuss Africa as a potential luxury consumer and producer along with the impact of Chinese investment in Africa, the new generation of luxury consumers and how technology is opening up new channels for luxury retail.

Naturally, luxury investment in the continent will steer towards the most developed of markets and areas of increased tourism. I predict conversations will be based on established markets in Sub-Sahara Africa such as South Africa. Kenya will feature because of the rise of its tourism sector and introduction of luxury holiday and tour packages. Angola, Africa's third biggest economy, has a growing population of wealthy individuals, mainly due to their growing oil exports. Nigeria, of course, Africa's second biggest economy, which has seen an influx of foreign investors entering the market encouraged by the rising population of the middle class. Areas of North Africa will be acknowledged despite recent adversities, amongst other smaller countries in the continent that have a growing middle class and attract a relative number of tourists each year.

Ticket prices, set at £2495 excluding VAT...(exactly!), reflect the quality of speakers invited and the businesses that will be in attendance. One can only dream of attending such an exciting and progressive event for our continent.

To register and book tickets for the event click here

1 comment:

  1. I’m excited for many reasons about the National Retail Federation and your connection. I am a Retail Sales Instructor for The Valiram Group and wondering how I can make a connection to assist in getting my clients certified here locally.

    Michael Kors

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